Hi, I'm an experienced design and research generalist, supporting organisations do service design and strategy better at public digital.

I'm also a part time academic researcher, exploring how we can make better use of prototypes in service design. Find out more about me


I plan and carry out effective user research that supports product and service strategy, and implementation:

Improving the customer experience for Nisa’s independent retailers

Principality Building Society - User research for digital banking

Allergan Aesthetics - Global Coolsculpting insight study

Kenwood - Customer Experience Mapping

Pointr - Digital youth services


Based on this understanding of user needs, I design, prototype and deliver interactive products, systems and services:

Principality Building Society - Youth Savings Account

Coolsculpting - Next Generation Device

P1Vital Predict - Depression treatment management product

Direct Healthcare Services - Smart Response Pump

Huntleigh Diagnostics - Sonicaid Team 3 Fetal Heart Monitor


I also write about my design process and to communicate my academic research work on my blog, and other places:

How we’re prioritising responsible design

Progress on digital sustainability at the Co-op